The eBike market keeps expanding globally, but growth looks different by region: China dominates unit volume, while Europe and Germany show high eBike penetration and pricing dynamics. Below are the latest, source-backed stats and charts you can cite.
ebike market statistics
Key eBike Market Takeaways
Global market value forecast: $48.7B (2024) to $71.5B (2030), a 6.6% CAGR.
Global unit demand outlook: eBike demand forecast to reach 36.6 million units in 2027 (5.9% annual growth); China accounts for about two-thirds of global eBike sales.
Europe (units):5.1M eBikes sold in 2023 vs 5.5M in 2022; total bicycle sales were 11.7M units in 2023.
Germany (units):2.1M eBikes sold in 2024 (out of 3.9M total bicycle + eBike sales), implying eBikes were about 53.8% of unit sales.
Germany (value): total value of bicycles + eBikes sold was €6.33B in 2024.
Germany (pricing): average eBike price across all sales channels was €2,650 in 2024 (down from €2,950 in 2023).
Germany (channels): distribution shares: 70% specialist retail (stationary), 20% specialist retail (online), 9% general online, 1% hypermarket/DIY/food (stationary).
Switzerland (units):151,772 eBikes delivered in 2024; eBikes held a 44.5% market share (by units).
China (policy signal): since the trade-in program launch (Sep 2024), 3.42M new eBikes were sold nationwide (reported Mar 2025).
US retail channel note: in Q1 2024, only ~2% of eBikes sold by bike shops were sold online, but tracked e-commerce grew ~45% year over year (Workstand data cited by PeopleForBikes).
Global eBike Market Size & Growth
Most market forecasts agree on continued growth driven by urban mobility, cycling infrastructure buildout, battery improvements, and incentives for low-emission transport. Forecast ranges differ by methodology, but the direction is consistently upward.
Chart: Global eBike Market Value Forecast (2024 vs. 2030)
Label
Bar
Value
2024
$48.7B
2030
$71.5B
Max = 71.5. Widths: 2024 68.11%, 2030 100.00%
Global Unit Demand & Where the Bikes Are
On a unit basis, the global market is still heavily shaped by China’s scale. One industry study projects global demand reaching 36.6 million eBikes in 2027 and notes that China accounts for roughly two-thirds of global eBike sales, highlighting how global unit trends can remain strong even when Western markets soften or normalize after a boom.
Policy can also move volume: China’s trade-in program reported 3.42 million new eBikes sold since its September 2024 launch (reported in March 2025), showing how incentive mechanisms can accelerate replacement cycles.
Europe eBike Market Snapshot
Europe remains one of the most mature eBike regions, with eBikes taking a large share of total bicycle sales in many markets. Pan-European reporting showed 5.1 million eBikes sold in 2023 (vs 5.5 million in 2022), alongside 11.7 million total bicycle sales in 2023.
Country-level signals vary: Switzerland reported 151,772 eBikes delivered in 2024 and an eBike unit share of 44.5%, despite year-over-year declines from elevated prior-period demand.
Chart: Europe eBike Unit Sales (2022 vs. 2023)
Label
Bar
Value
2022
5.5M
2023
5.1M
Max = 5.5. Widths: 2022 100.00%, 2023 92.73%
Germany eBike Market Deep Dive
Germany is a useful indicator market because it combines high eBike penetration with detailed reporting. In 2024, Germany recorded 3.9 million total bicycle + eBike sales, including 2.1 million eBikes, and total market value of €6.33 billion.
Pricing also adjusted: average eBike prices across all channels were reported at €2,650 in 2024 (down from €2,950 in 2023), consistent with discounting pressure from elevated inventory levels.
Max = 40.0. Widths: E-MTB 100.00%, E-trekking bike 62.50%, E-city bike 47.50%, E-cargo bike 22.50%, E-ATB 8.75%, E-racing bike 1.25%, E-gravel bike 2.50%, Speed e-bike 1.25%, Other e-bike 2.50%
Retail, Pricing & Channel Trends
Discounting and inventory can materially affect average selling prices in mature markets. Germany’s reported average eBike price fell from €2,950 (2023) to €2,650 (2024) across all channels.
Where people buy: in Germany, specialist retail remains dominant (70% stationary, 20% online). In the US specialty channel, PeopleForBikes cited Workstand data showing eBike e-commerce is still a small share of bike-shop sales (around 2% in Q1 2024) but growing quickly (about 45% year over year for tracked e-commerce transactions).
Category expansion: cargo and performance segments continue to diversify use cases, while eMTBs remain a major category in markets like Germany.
Policy & programs: incentives and replacement programs (e.g., trade-ins) can accelerate unit turnover and raise near-term demand.
Infrastructure: protected bike lanes, secure parking, and charging solutions increase adoption and usage frequency.
Methodology Notes
All figures are taken directly from the listed sources; currency values are reported in nominal terms as presented by the source.
Bar widths are scaled to the maximum value within each chart (max bar = 100.00%).
Some sources report “eBike” and “electric bicycle” interchangeably; country reporting may differ in definitions (e.g., speed-pedelecs vs. standard pedelecs).
Sources
[1] MarketsandMarkets (via GlobeNewswire) — “EBike Market worth $71.5 billion by 2030… (from $48.7B in 2024; CAGR 6.6%).” https://www.globenewswire.com/news-release/2024/10/13/2962306/0/en/EBike-Market-worth-71-5-billion-by-2030-Globally-at-a-CAGR-of-6-6-says-MarketsandMarkets.html
[2] Freedonia Group — “Global demand for e-bikes… to 36.6 million units in 2027… China accounts for two-thirds of global e-bike sales.” https://www.freedoniagroup.com/industry-study/global-e-bikes
[3] CONEBI — European Bicycle Industry and Market Profile (BIMP) press release (2023 data): total bicycle sales 11.7M; e-bike sales 5.1M (vs 5.5M in 2022). https://www.conebi.eu/pr-conebi-bimp-2024/
[4] ZIV (Germany) — “2024 Market Data – Bicycles and E-Bikes” (PDF): unit sales, market value, average prices, channels, and eBike category shares. https://www.ziv-zweirad.de/wp-content/uploads/2025/03/ZIV-Market-Data-Presentation-2025-for-2024.pdf
[6] PeopleForBikes — “Electric Bicycle Market Insights” (Workstand data: ~2% online share in Q1 2024 for bike-shop eBike sales; ~45% annual growth for tracked e-commerce). https://www.peopleforbikes.org/news/electric-bicycle-market-insights-2024
[7] State Council Information Office (China) — trade-in program update (since Sep 2024: 3.42M new e-bikes sold nationwide; reported Mar 2025). https://english.scio.gov.cn/pressroom/2025-03/20/content_117776041.html
